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Carbon Neutral Shipping

May 20, 2022 3 min read

Carbon Neutral Shipping

In partnership with Shopify, since January 2021 all our customers shipments are 100% carbon neutral. The single largest part of our carbon footprint used to be shipping/delivering our products to customers in the UK and worldwide. Now we are carbon neutral.

Becoming Greener...

We have always aimed to operate our business as sustainably as we can. In January 2021, we became carbon neutral company.
The fundamental part of almost all our products is wool and wool is one of the most sustainable products there is. Most of our products are handmade, and hence we have no carbon emissions from manufacturing or other similar high carbon emission activities.
All shipping of our orders is carbon neutral

Carbon Offsets

Pachama - Restoring nature to solve climate change

Firstly, let's say it up front - no carbon emissions are better than buying carbon offsets to cover whatever emissions a company has. We agree with this but that is a longer-term goal for us and whilst we and many other companies are working out how to achieve that, buying carbon offsets is a reasonable way to proceed.

We knew we needed to work with a carbon offset company that satisfied as many of our goals as possible, but first and foremost, we knew they needed to take a few key principles into consideration:

Additionality: The carbon offset needs to lead to a reduction of CO2 emissions that would not have happened otherwise. For example, that means no investments in national parks that are already protected.
Permanence: This can’t be a short-term solution. Carbon captured and represented in offsets needs to be stored forever, or for a very, very long time.
No double-counting: Offsets are a one-and-done thing. Their impact cannot be recorded twice.
Monitoring and verification: Good offsets need to actually do the thing they are meant to be doing, and that thing needs to be able to be verified.
Scalability: We wanted to invest in projects that have the ability to scale and receive results quickly, without relying on manual processes that take up a lot of time and resources.

We used these criteria to evaluate many different companies doing good work. We’re still looking at a lot of them, but in the end, we chose Pachama to purchase our carbon offsets and we make our contributions to them on a monthly basis.

Current Projects Supported by our Offsets

The Jara Pará Project is a forest conservation project. It reduces potential greenhouse gas emissions by protecting a large swath of forest (almost twice the size of Luxembourg) that otherwise would have been destroyed. It is a REDD+ project that is at the front lines of deforestation in the Amazon today trying to stop clear-cutting practices that are causing the loss of so much rainforest today.

We are investigating the proposals to grow more forests in Wales and, if we can, we would like to be part of any such plans.