Like other ecommerce companies, all our shipping and deliveries have a carbon footprint. We are reducing these emissions to zero by supporting cutting-edge companies that remove carbon from the air. Together, participating businesses have…
Removed more than thousands of tonnes of carbon from the atmosphere
Provided carbon-neutral shipping for more than millions of orders
Here's How it Works
For every order we receive, a formula is used to calculate the estimated shipping emissions. Based on those estimates, a portion of our revenue goes to carbon removal companies that have been vetted by scientists from Carbon Direct. Those companies use that money to remove however much carbon our shipments created. Any extra funds go toward the further development of carbon removal technologies. Let's meet a few of the companies removing carbon from the sky.
Grassroots Carbon helps ranchers modify land management practices to improve soil and ecological health, which captures and stores more carbon in soil.
Mast Reforestation combines proven forestry practices with new technology to regrow healthy, resilient, climate-adapted forests lost to wildfires. Mast’s services include seed collection, seedling cultivation, reforestation services, and financing based on high-quality carbon removal credits.
We signed up with Tree Nation in June 2021 as a part of our sustainability aims to be greener in all our activities. For each product purchased on our website, we plant one tree somewhere in the world. Our forest is modest but growing. We are a small business trying to do our bit. Follow the link to our Forest to see the latest figures for the trees we have planted and the carbon dioxide we have saved (See the FelinFach Forest).
Located in Pembrokeshire Wales, our ethos is defined in the three words...