We signed up with Tree Nation in June 2021 as a part of our sustainability aims to be greener in all our activities. For each product purchased on our website, we plant one tree somewhere in the world.
Our forest is modest but growing. We are a small business trying to do our bit. Follow the link to our Forest to see the latest figures for the trees we have planted and the carbon dioxide we have saved - Go to the FelinFach Forest
Tree Nation Mission
Our mission is to reforest the world. Planting trees has been proven to be one of the most efficient solutions to fight Climate Change. Thanks to our reforestation and conservation projects we help to restore forests, create jobs, support local communities and protect biodiversity. Through the Tree-Nation platform we aim to bring a technological solution to the problem of Deforestation, responsible for about 17% of all Climate Change emissions. We want to use technology to make tree planting easy and provide support, advice and solutions to citizens and companies to help them transition towards a sustainable future. With 85% of all terrestrial species living in tropical forests, whose existences are intrinsically bound to the forests, their habitat, we care to restore and preserve the biodiversity to help avoid a mass extinction.
Tree Nation Story
Tree-Nation was founded in 2006 by Maxime Renaudin. From one single project in the driest and poorest country on earth, Niger, the project quickly evolved to help local teams of planters around the world.
Tree-Nation has been constantly innovating and is the creator of many tools that are now commonly used by other NGOs in our sector. In particular Tree-Nation invented the virtual tree, then the online forest and many other software tools in order to provide a unique technological solution aimed at breaking the distance between remote projects and their sponsors in developed countries.
Recognised internationally and becoming an official partner of the UNEP in 2007, Tree-Nation has evolved to help +4000 companies and +200,000 users to plant more than 7 million trees in more than 30 reforestation projects on 6 continents.
We clean up after ourselves.
Like other ecommerce companies, all our deliveries have a carbon footprint, ranging from small to large, which we are reducing to zero. That's why we support cutting-edge companies that remove carbon from the air.
Together with Shopify Planet, we help to fund carbon removal to ensure that we remove as much carbon as our deliveries generate. (See more about Shopify Planet).
Net Zero Website
Whilst we can and do reduce our carbon emissions wherever possible, for the foreseeable future we cannot eliminate them. That is why we have teamed up with Tree Nation to create our Net Zero Website - a website that produces net zero carbon emissions. In partnership with Tree Nation, our Net Zero Website automatically offsets all the CO2 emissions our website generates. Tree Nation calculates our website's emissions based on the number of visits it receives. On the basis of this calculation, we buy and plant the trees needed in our FelinFach Forest to offset these emissions completely,100%.
Located in Pembrokeshire Wales, our ethos is defined in the three words...