Sustainability Definition

Sustainability Definition in our Business

We live and work in a beautiful and environmentally sensitive part of Wales. The Pembrokeshire Coast National Park and the Preseli Mountains are both nearby. It is natural for us to care how our business impacts on the environment, both locally and internationally. We are always looking to reduce plastic waste, become plastic free and to improve the sustainability of our business. Regarding our definition of sustainability, our four priority aims relate to Plastic Freedom, Shipping, Packaging and Products.

FelinFach places the Environment and Sustainability at the heart of our strategy and operations
Reducing plastic waste and improving sustainability in our business - more All about Wales articles, click here...

Sustainability Definition

There are different versions of a sustainability definition, but the United Nations defined sustainability as “fulfilling the needs of current generations without compromising the needs of future generations, while ensuring a balance between economic growth, environmental care and social well-being". This is the definition we follow.

Sustainability - Four Priority Aims

  • Carbon Neutral Shipping

    Working with Shopify Planet, all our shipping emissions are automatically calculated and are reduced to ZERO with appropriate carbon offsets. Our contributions fund cutting-edge carbon removal projects that have the potential to reverse climate change.
  • Sustainable Packaging

    All of our packaging, parcel boxes and protective materials do not contain any plastic at all. Our boxes are sealed with paper tape.

  • Biodegradable

    Our packaging is recyclable or biodegradable and is PLASTIC FREE.


  • Plastic Free Products

    We believe that over 99.9% of our products do not contain any plastic at all. As a matter of policy, we do not offer for sale plastic products.

  • Plastic Freedom

    Plastic freedom is an aim of the business overall. Our packaging is plastic free and our products are over 99.9% plastic free. We believe that we are close to "Plastic Freedom". 


    Other Renewable Projects

    Powered by Renewable Energy

    All electricity consumed by FelinFach since 2020 is from 100% renewable energy, from UK windfarms - powered supplied by Scottish Power. Firstly, let's say it up front - no carbon emissions are better than buying carbon offsets to cover whatever emissions a company has. Going 100% renewable reduces our carbon emissions and also reduces our need to buy offsets.

    Teaming with Tree Nation

    In 2021, we partnered with Tree Nation to play our part in global reforestation. As a result, we plant one tree for every product purchased - five purchases in one order is five trees planted! Our forest, the FelinFach Forest, can be viewed here... click here... 


    About FelinFach

    Welsh Blankets - Hand woven in in Wales in limited numbers Wool Throws - Hand woven in Wales Chandlery - Handmade Candles, Reed diffusers, tealights and wax melts - hand poured in Wales  Craft Courses - Natural Dyeing Gift Cards - By Post or by Email Welsh Tartan Scarves Sheepskin Rugs

    Our company is located in Pembrokeshire, Wales. Our ethos is defined in the three words,   NATURAL TRADITIONAL HANDMADE.

    We are a proud supporter of the Campaign for WoolAll Things Wales, Global Welsh and Red Dragon America.

    Other FelinFach Pages


    Last update 22nd January 2023

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