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January 21, 2019 4 min read

Natural, Renewable, Biodegradable

FelinFach has been an official supporter of the worldwide Campaign for Wool for many years and is listed on the Campaign's official supporter's web page.  The Campaign aims to promote wool generally and focuses on the sustainable attributes of wool as a natural fibre that meets an international environmental agenda.

Sheep grazing on lush grass

Sheep farming is a major industry in the UK and are the major provider of wool in the UK. Currently it is estimated that there are approximately 33 million sheep in the UK, which is a quarter of the EU flock and 3% of sheep numbers globally. And those 33 million represent the highest number of breeds or cross-breeds (about 90) than in any other country. Each has a purpose, from the ornamental — Manx Loaghtan or Castlemilk Moorit — to the golden-fleeced (Cotswold, Wensleydale) to the commercially useful Border Leicesters and Lleyns that are slimmer, fitter versions of those comical 18th-century paintings of corpulent, four-cornered farm animals. This abundance of choice has enabled British farming to establish a superior ‘stratified’ breeding system that blends the toughness, agility and motherliness of shaggy hill sheep, such as Swaledales and Herdwicks, with more prolific-breeding upland strains— Bluefaced Leicester or Devon and Cornwall longwool, perhaps—and then matches those offspring with a terminal sire (meat-quality improver) from a chunky, fast-maturing lowland breed such as the Suffolk, Romney, Clun Forest or Dorset Down.

Wool is a protein fibre formed in the skin of sheep, and is one hundred percent natural, not man-made. Since the Stone Age, it has been appreciated as one of the most effective forms of all-weather protection known to man, and science is yet to produce a fibre which matches its unique properties. As long as there is grass to graze on, every year sheep will produce a new fleece; making wool a renewable fibre source. Wool growers actively work to safeguard the environment and improve efficiency, endeavouring to make the wool industry sustainable for future generations. At the end of its useful life, wool can be returned to the soil, where it decomposes, releasing valuable nutrients into the ground. When a natural wool fibre is disposed of in soil, it takes a very short time to break down, whereas most synthetics are extremely slow to degrade.  

The Campaign For Wool is an initiative supported by HRH The Prince of Wales as part of his drive for universal sustainability. The aim is to further promote wool as a sustainable and high performance material. Its properties as a natural fibre make it far superior to man made alternatives, and its benefits to the environment are overwhelming.

The Campaign has many official supporters including major trade and textile organisations from the retail trade and artisan sectors. The Campaign for Wool is a global community of the whole supply chain in the wool industry including sheep farmers, retailers, designers, manufacturers and, customers, the wool lovers! 

The Campaign officially began in October 2010 with a launch event that saw London’s historic tailoring street Saville Row transformed into a pasture upon which fifty sheep grazed -  a major impact indeed in central London!. Over 100 companies participated in Wool Week and thousands of consumers took part in activities such as knitting and felting. Yellow sheep were even spotted queuing outside Selfridge's department store on Oxford Street. 2011 saw the launch of Wool Modern, an exhibition opened by His Royal Highness the Prince of Wales, showcasing the very best in fashion and design in wool. Wool Modern featured the work of seminal designers such as Yves Saint Laurent, Alexander McQueen and Vivienne Westwood. The Campaign for Wool was also introduced to key international markets in Australia, Spain, Netherlands, Germany, Norway and Japan. 

Campaign for wool logo

The Campaign for Wool is working together to raise the profile of wool as the natural sustainable fibre for fashion, designers and interiors. Launched in early 2010, the Campaign for Wool embraces leading figures from the fashion industry, interior design, wool carpet manufacturers as well as the world of insulation and building. The Campaign for Wool aims to educate as many people as possible about the incredible benefits and versatility of wool in fashion, furnishings and everyday life. The Campaign for Wool is a multi-national, cross-industry coalition working together to raise the profile of wool as the natural sustainable fibre for fashion and interiors. Launched in January 2010, the Campaign for Wool brings together leading figures from the fashion industry, interior design, wool carpet manufacturers as well as the world of insulation and building.

FelinFach designs and makes handmade products, blankets and throws, cushions and soft furnishings mainly using wool and also aiming to use Welsh wool wherever possible. FelinFach uses natural botanical plant-based dyes to hand dye cotton, wool and silk scarves and yarn. This in turn, supports many small businesses and local farmers whose livelihoods depend on the wool industry and is our main contribution to practically supporting the Campaign for Wool. We also make personalised bespoke throws and quilts for those special occasions such as for a baby, a graduation or for a special birthday!

Every year The Campaign for Wool holds Wool Week, a week-long celebration packed with woolly stunts, events, artisan workshops and gorgeous wool fashion. Wool week is usually in October each year in the UK. Check out the global calendar on the Campaign for Wool website to see where Wool Week travels to next!  This October 2019, The Campaign for Wool’s annual Wool Week will mark its ninth year with an extended programme of events, exhibitions and interactive consumer moments with an exciting line-up of activities and initiatives designed to educate, inspire and promote the benefits of wool. This will run from the 7th – 21st October 2019.

The Campaign for Wool is promoting wool worldwide; wool is a fantastic product and in this environmentally friendly conscious world, it is natural, renewable and biodegradable.

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